You've created an extraordinary business; your brand needs to set the position and lead it.
For founder-led product and service brands who are growing but the marketing isn't reflecting the reality of what they've created.
There’s momentum but the right audience isn’t compounding like it should
You’ve invested in the brand, you’ve grown a team, and content is going out with good feedback; these are the moments where it feels like it's all coming together.
The marketing has traction, you’re actually pretty good at overseeing parts of it even though your true genius lies elsewhere, yet you have a sense that the brand and marketing are not joined up; it feels fragmented, and somewhere in that gap, you are losing people who should be yours.
…..this shows up when a campaign lands flat, a buyer pulls out, or you look at the Instagram grid, and it doesn’t feel like the vision you really have for your brand.
The answer is almost always already inside the business.
You don’t need another framework or to guess how to do it alone.
You want someone to look at the whole picture, name what is causing the gap and to collaborate on something you can work from.
It’s not about rebuilding from scratch; it’s about finding the thing that is already true and making sure the brand is actually saying it to the right audience, in the right way, in the right moment.
There is a version of your brand that exists in your head, you can see it in your product, and it’s in the way you talk about it when you are in flow
And then there is the version that is out there in the market.
The gap between them is not about the quality of what you have built, but it is about the clarity of how it is being told.
In one day we find the gap, close it and write the new elevated level you work from
The Strategic Brand and Marketing Intensive is a half-day working session and follow-up consultation.
We go into the specific bottleneck your brand is facing, not in a general sense, but precisely, the thing that is actually causing the challenge.
I produce a clear strategic direction delivered within five working days, that tells you what the challenge is, what needs to shift, and how to move from here.
The new direction is activated, and I’ll check back in with a follow-up session plus support on WhatsApp.
This isn’t a workshop with slides to take home and action alone on a Sunday evening, nor is it a brand audit that hands you a list of forty things to fix.
It is the one or two things that, once resolved, make everything else work together.
Your team gets a clearer direction and you as the founder gets to make decisions from a position of strategy rather than instinct.
We remove the block and transform ‘busy’ activity to a razor-sharp, free-flowing strategy without the block'
Positioning refined, ideal client defined, first team member hired.
"Helen's expertise is especially clear when it comes to developing in depth marketing strategies. I refined the business positioning, gained clarity on the ideal customer, and was able to employ my first team member. It was game-changing."
— Anika Awasthi, Grad Careers Coach
. The clarity has made everything easier, from writing launch plans to creating content. The momentum has really increased, and i’m now applying for investment."
— Jo Hamilton, Founder, JoJo Glow
The question I start from has always been the same: what is already true about this brand that the market isn't seeing yet?
I’ve had a career spreading over 20 years both brand and founder led business. From in-house at ASOS and The Guardian, working on campaign and brand strategy across Adidas, L'Oreal, Estee Lauder, Ray-Ban, Smashbox, Puma, and Ralph Lauren. I have worked in and on the brands that set the standard for how positioning gets built at scale, which means I can see very clearly when a founder-led brand is sitting on something genuinely distinctive and not making the most of it.
I do not manage execution. I am not a channel specialist or a content agency. I am the person you bring in when the strategy needs to catch up with the ambition, and what you take away is something the rest of the team can actually work from.
ASOS · The Guardian · Adidas · L'Oreal · Estee Lauder · Ray-Ban · Ralph Lauren · Smashbox · Puma
One focused ‘hero’ session, done-for-you output with clear direction.
The value is in the depth, not the volume.
A pre-session brief does the diagnostic work in advance so the session itself is pure strategoc direction.
The written output means you leave with something tangible, not just a good conversation and we follow up to keep momentum flowing.
01 Pre-session brief : Strategic intake completed before we meet. The thinking starts here so the session hits the ground running.
02 Half-day intensive, three hours. Brand positioning, marketing direction, channel priorities. Built around the specific bottleneck you are facing.
03 Written strategic output : Done-for-you direction document within five working days. Written to be handed to a team, an agency, or used to brief your next decision. Contents TBC.
04 Debrief call One follow-up call to walk through the output together and agree what happens next.
05 Short follow-up access , 2 wks of direct messaging; pre/ post-session so questions do not sit unanswered while the momentum is live and insights available. Tues - Thurs 9-5.
Total Cost £1500
This isn’t a jazzed up Zoom transcripts, this is strategic direction you can build from.
The gap does not close on its own.
If nothing shifts, the brand keeps doing what it is doing and the marketing continues to be out of balance. Your team keep working from a brief that is not quite right, and the story that should be landing stays half-told, and you as the founder, keep carrying the weight of decisions that should be easier by now.
That has a cost, not just commercially, though there is that too. In the decisions that keep getting deferred, the wrong clients that keep coming in, the energy that goes into activity that does not compound. Most founders calculate the cost of getting strategic help.
Very few calculate the cost of not getting it.
One focused day does not fix everything, it fixes the one thing that makes everything else make sense.
Apply for the Intensive →
£1,500